Akhmadulina's wedding. Alena Akhmadullina: a shocking failure at fashion week

She came into fashion in the 2000s. She entered, looked around, won several professional competitions, showed her collection in Paris and became famous. Now she has a two-story boutique in the center of Moscow, clothing and fur production in St. Petersburg, and shoes and accessories for her collections are made to order in Italy.

At one time it was fashionable to write about her. "Alena Akhmadullina is the most successful of the young Russian fashion designers and the youngest of the successful", "One of the few Russian couturiers known in the West" ... It was reported that her real name was Asfirova (although this is her middle name - Asfirovna). They called the daughter of the poetess Bella Akhmadulina (despite the different number of letters "l" in the surname). Her personal life was heatedly discussed: "She is the embodied image of a socialite, a hunter for oligarchs and a Rublev lady." Today Alena Akhmadullina refuses to talk about her personal life in an interview. We talked about the image of her that has developed in the press, about the correspondence of its reality and about today's generation of fashion designers.

- That's terrible.

— Can you explain what glamorous design is?

- This is probably when you live in Moscow, wear Chanel, Yves Saint Laurent and Gucci, go to all secular parties with perfect styling, painted eyelashes and nails, make friends with all the characters that make up this social life, and in every possible way strive to be in their society . I think it has more of a negative connotation. A real designer probably needs an ascetic, modest lifestyle. Among the designers of the world there are very successful recluses (for example, the Belgian designer Martin Margiela), next to which there are special people who take on PR functions and carry the image of the brand. But there are those who hang out, are friends with the stars and are a direct conductor of their creativity. When I lived in St. Petersburg, I worked from 9 am to 11 pm and was happy that I had no social life. But when I moved to Moscow, social life became part of the job - I have to be the face of the company. Secular life involves some artificiality: words that you do not want to say, actions that you do not want to do. For example, you don’t want to smile at the photographer, but you have to, because they write about you “Princess Nesmeyana”.

- Your life has changed. And how did your success change the life of your parents, what do they do?

— My parents are nuclear engineers. Dad is one of the leading engineers at the Leningrad nuclear power plant, mom works at a research institute that develops various technologies for nuclear power plants. The only thing that has been added to their lives is the feeling that the child has taken place in something. Like any parent, they enjoy it.

— You are from a family of Soviet technical intelligentsia. Opinions differ about what is Soviet in your work. Here are quotes from two articles. First: "On the example of Alena Akhmadullina, one can explore the phenomenon of Russian fashion: in her things one can feel emancipation and inner freedom, and the heavy legacy of the" Soviet fashion school "is not felt at all." And the second: "Alena's works are restrained in a European way, they have some touch of the fashion of the Soviet Union. Akhmadullina's models are the main characters of the film "Office Romance". So is there something from the Soviet Union in your work?

- Of course not. There is nothing Soviet in the product we produce and the image we create.

— But once at the Fashion Week in Paris you presented a collection of clothes, the theme of which was the posters of Soviet films of the 20s and 30s...

— Yes, but then we left it. Initially, the main source of inspiration was Russian culture, and on the world market, in France, I was always presented as a Russian designer. And from a Russian designer, of course, they are expected to rework quotes from Russian culture. At some point, we had to turn to a serious branding and marketing agency to figure out how to move on, and they helped us narrow down the source of inspiration: we chose the concept of Russian fairy tales, cutting off everything else. We fundamentally abandoned the Soviet theme. It has become very actively exploited by companies in the mass and middle segment of the market, which does not allow luxury brands to be based on the same platform - just so as not to be associated with mass brands. Although, for example, Denis Simachev is successfully inspired by this topic.

— Simachev is a representative of your generation of designers. Who else do you relate to your generation, and who to the previous one?

- In my generation, there is still Igor Chapurin, NINA DONIS (Nina Neretina and Donis Pupis. - "ABOUT")... And the previous one is Slava Zaitsev, Valentin Yudashkin.

- That is, there are no generations between Slava Zaitsev, who is over 70, and you?

- It turns out, yes. All of the current generation designers I listed started at about the same time as me - 10 years ago.

Alena Akhmadullina about her childhood

How will the next generation of fashion designers differ from yours?

— I think it will be a generation of industrial designers who will start to integrate into huge companies, work shoulder to shoulder with 30-60 designers and create commercial fashion. Not only is it the future, it is also a much more difficult professional task for Russian designers - we do not have this culture, we do not have an education in the field of industrial design. If you look at Russian designers who have appeared in recent years and participate in fashion weeks, you will see that their activities are mainly based on individual tailoring, on the creation of single items, when technology is not thought through, the task of mass industrial production is not set. There is an experimental, almost "haute couture" work. There are not enough designers in Russia now who could work in other market segments and create real pret-a-porter collections, such as those created by Inditex, which owns the brands Zara, Bershka, Stradivarius, Massimo Dutti... It seems to me that The next generation of designers, who will be born in Russia, together with the already born managers, administrators, businessmen, must create their own light industry - with production located here, with technologies developed in Russia, and maybe even with fabrics produced in Russia, although I have a hard time believing the latter.

Why can't your generation do this?

- The main investments in our country are still going not into light industry, but into other areas, which, perhaps, are more intelligible from the point of view of business organization, give faster profits. Almost no one invests in light industry. You will not name almost a single brand in the mass or medium segment that can compete with the world's. In the suite where we work, the business is built around the personality of the designer, who does not adapt to the needs of clients, but attracts those who are interested in his world. Mass design has completely different laws: demand creates supply, and not vice versa. Therefore, there are a huge number of designers who are able to disconnect from themselves and create a universal, high-tech design.

Let's talk about your brand. Previously, it was written together and with small letters - alenaakhmadullina. Now separately and from the big ones: Alena Akhmadullina. Made for the convenience of European customers?

- Yes, the branding and marketing agency we contacted considered this a problem: it is very difficult for people from different countries who buy our clothes to pronounce my first and last name, and to read them in one line, not knowing that Alena is a name, unbearable. Therefore, those who sold our products to the world market simply called us "Alena" with an emphasis on the last syllable. And we separated the name and surname, and the name was written larger. For Western people, a name is enough, but for Russia there is also a surname.

- Your Muslim surname attracted Chechen President Ramzan Kadyrov, and a year ago they wrote that at his request you would develop a new image of a Chechen woman. How did the story end?

- I was really invited, we discussed the opening of a boutique in Grozny and the creation of a collection of dresses that meet the cultural traditions of Chechnya - very feminine closed dresses (breasts and arms are closed). But we did not agree on finances.

How do you feel about people who don't care what they wear?

— This is also a concept and also a style. I have great respect for people who manage to dress in a neutral way: just trousers and a shirt. You immediately understand that a person is very whole, full, self-confident and he does not need additional means for self-expression. When a person does not care what he is wearing, and he does not try to portray it, but he really does not care, then you see the person himself, and not the clothes on him. But the fashion industry makes me play by different rules. We work for women aged 25-45 who, reacting to what is happening in the world, express it not only in words and deeds, but also in their appearance. I am good with both.

Fashion designers also react to what is happening in the world. For example, you said in one of your interviews that September 11 had a strong impact on fashion: “Some fashion designers hit the 70s and started making kind, sweet, flowery, soothing clothes. Others, on the contrary, began to explore the oriental theme more .. ." Has the economic crisis changed trends?

Yes, clothes have become more simple and ascetic. There are designers who still do conceptual things, but the general trend is clothes from the streets. What we see on the catwalks is like a girl walking down the street. And our company reacted the same way. If earlier the main thing was to present the concept of the collection on the catwalk (because the show still has an important image task), then in recent seasons we have abandoned the desire to promote ourselves in favor of the desire to sell more.

Is the emerging trend good or bad?

- Good, I think. Today, in order to create something new, you need to "pervert" very strongly. And designers sin this, being afraid to make a simple white shirt or a simple dress. But people do not change, they, like decades ago, wear absolutely simple things. Creating a simple thing is a step towards both technology and commerce.

Interviewed by Yulia Larina

Russian designer Alena Akhmadullina became the wife of Sergey Makarov, former vice president of Transneft and OAO Stroytransgaz. It is known that now the man is the chairman of the board of directors of Stankoprom. In addition to the official part, the couple decided to hold a wedding in the Church of St. Antipas. On this occasion, the bride abandoned the traditional white dress, and chose a luxurious outfit of a golden hue.

“The most beautiful bride!”, “Beautiful Alena!” - briefly wrote under the pictures of a friend of the designer.

Among the star guests at the event were Svetlana Bondarchuk and Inna Malikova. Netizens who have already seen pictures from the ceremony left enthusiastic comments. “Awesome! Congratulations, guys”, “How beautiful, how regal! Half a millennium ago, Ivan the Terrible married his beloved at this place”, “Finally! How cool,” said the followers of Alena's friends.

By the way, Akhmadullina and Makarov have been together for a long time, but did not advertise the details of their relationship. At some point, information appeared in the media that the couple was already equipping a country house.

Apparently, the newlyweds invited all close relatives and friends to the wedding. For many fans of Alena's work, this news will come as a real surprise. After all, while the woman has not indicated a new status in social networks.

Note that for a long time Akhmadullina could not find the very person who would fully meet her needs. A few years ago, the fashion designer was married to businessman Arkady Volk, then met with financier Alexander Mamut. At some point, she was credited with an affair with tennis player Marat Safin, but this information was not confirmed. Apparently, now the celebrity has finally found her happiness.

But our oblivion is slowly coming to an end. Young fashion designers take the initiative in their own hands and resolutely turn the tastes of fashionistas around the world in their favor. Moreover, the aerobatics of the work is the attraction of foreigners with clothes and shoes "a la rus". One of the pioneers was Alena Akhmadullina, a fashion designer with the appearance of a model and masculine performance.

Who is she?

Huge eyes the color of clear water, thick arched eyebrows and fluffy eyelashes - Alena Akhmadullina could become the heroine of books and novels if she was born a little earlier, but in our century she managed to succeed. At 37, she is a successful fashion designer, founder and chief designer of the brand. By the way, the name had to be somewhat modified to match her fabulous Russian image, her parents called Akhmadullina Elena. The future fashion designer was born into a family of nuclear engineers in the town of Sosnovy Bor. Throughout her childhood, she was actively involved in sports, and finally, the mental organization of her mother could not stand it - her daughter was taken to an art school.

Career start

At the age of 17, Alena Akhmadullina entered the St. Petersburg University of Technology and Design, having listened to a lot of criticism and gloomy predictions that they would not teach fashion there. At the initial stage, the girl did not need such a narrow specialization; first of all, she wanted to learn how to draw. Science went for the future, and in 2000, at the competition of young designers, the girl took the Grand Prix and the Dress of the Year 2000 prize. Then there were competitions in Italy and Switzerland. They started talking about the young designer. A year later, the debut collection of the prêt-à-porter brand was released. In 2005, at the Paris Fashion Week, Alena Akhmadullina showed her fabulous nature with fur coats under the fly-sokotukha, tight trousers and flying maxi dresses. Since then, she has been a regular participant in Paris Fashion Weeks.

Job

Paris is, of course, an achievement, but there is no need to relax. On Ligovsky Prospect in the design studio, the work of the fashion designer's creative workshop is in full swing, where 9 people work: cutters, tailors, designers.

Each collection is a challenge to stereotypes. The avant-garde of the 30s was reflected in the autumn-winter - soft fabrics, flying skirts, combined with men's tailcoats and tuxedos. In 2007, designer Alyona Akhmadullina won the competition to design a uniform for the Olympic team, which greatly influenced the motives of the winter collection. At the same time, a collection of bags and accessories for Yoga magazine was released.

In work and life, she never looked for Akhmadullina's idols. She regularly improves her level of education, as she seeks inspiration in new experiences. A vivid reflection in her work was her acquaintance with the works of the artist Vasnetsov. She presented a collection with such motifs in Paris in 2008. The same year was remembered for the work on the design of nesting dolls for the anniversary of Voque magazine and the opening of his own boutique in Moscow. It seems that recognition has fallen from all sides, because in 2009 it is Alena Akhmadullina who becomes the designer of the Eurovision Song Contest. The designer's photo has appeared in the lists of the best in the clothing industry around the world.

Russian style

In the work of Akhmadullina, Russian fairy tales occupy a lot of space. For her, this is a storehouse of ideas and a source of inspiration. She knows how to masterfully work with text on fabric and the texture of materials. In one of the collections based on the plot of the epic "Sadko", Akhmadullina depicted a magical underwater world on fabric, turning to mosaics and appliqués. The composition is based on waves, voluminous decor and plasticity of materials. There are many fur products with mosaic technique in the collection; laconic mink and astrakhan coats are complemented by embroidery and combined inserts, sculptural waves are formed. A tribute to denim is paid, although a single water theme can be traced here. Among the accessories stand out clutches-"pearls" made of mother-of-pearl plastic, bag-bags with a handle in the shape of a shell and glasses with waves on the temples. Even in the West, "Russian fashion" is popular, with which Akhmadullina is firmly associated. The designer chooses high-quality natural materials, does not neglect any forms and likes to return to the past.

Personal life

Profit in one area is offset by a loss in another, which Alena Akhmadullina experienced firsthand. The girl's personal life is not particularly successful. She managed to marry Arkady Volkov, a producer with connections in the West. The marriage lasted seven years, but ended in separation. The reason for the gap is still shrouded in mystery, although there are rumors about Alena's infidelity and her plans to become a life friend of some mysterious oligarch. A rumor is also mentioned about Alena's impossibility to become a mother. Akhmadullina is not exchanged for fleeting novels, she devotes time to herself and plays a lot of sports. Apparently, she uses her temporary lull to prepare a new extraordinary collection. And the audience is again waiting for their favorite fabulous prints. By the way, the personal life of the designer was discussed even because of working moments. At one time, Akhmadullina's brand was financed by a close friend. A loud scandal between the two girls was discussed for several years, as the issue of sharing the rights to the fashion house was acute.

What does he think of himself?

Akhmadullina assures that she never wanted to be considered a femme fatale. Surrounding scandals oppress and debilitate. It’s easier to let go of everything and go into creativity. She likes to rebuild and adapt to new things. Alena does not strictly follow fashion, she tries to feel the trends and communicate with people "in the know", watch news and latest films. Recently, rumors have surfaced again that Alena Akhmadullina decided to put an end to her freedom. The husband is the notorious Alexander Mamut, one of the successful and rich people in Russia, who was named during his first marriage to Arkady Volkov. Mamut is 47 years old, and he wants to play a magnificent and pompous wedding in Venice, for which, according to rumors, he is ready to pay a couple of million dollars. Will the information be confirmed, or will Akhmadullina keep everything a secret? It looks like fans of the brand's clothing will have to trust the information with a focus on the released collections. Probably, a new marriage, if it happens, will be reflected in the fabulous outfits created by Alena Akhmadullina. And a new round of creativity and fantasy mastery will begin!

Top model, TV presenter and actress. After receiving the title of "Best comers girl in Russia" according to Fashion TV, she flew to conquer Paris. And she succeeded - Polina signed contracts with the Houses of Dior, Roberto Cavalli, Jitrois, Levi's. And as a beauty model, Polina managed to work with L’Oreal and Feraud, becoming the face of successful advertising campaigns for famous brands.

Today our guest is Alena Akhmadullina, a famous Russian designer from the cultural capital of Russia, St. Petersburg, the owner of numerous prestigious prizes and awards, whose brand has been known in Russia and abroad for more than ten years.

Recalling our first acquaintance at Paris Fashion Week about five years ago, I can say that even then I was struck by the composure and purposefulness of such a fragile-looking girl, whose shows excited all the participants of the French Fashion Week.

: Alena, tell me, did you open a new boutique, did you move from Nikolskaya to a neighboring building?

Alena Akhmadullina: In connection with the reconstruction of the building, our boutique, which existed on Nikolskaya for 4 years, was forced to move. And when I found out that there was a room opposite, literally 50 meters away, I was happy. Not all regular customers immediately find our new location, but nevertheless, looking around, people recognize the familiar logo. And I want to proudly say that we took into account and corrected all the shortcomings of the previous site in the new boutique.

: Do you have one boutique in Moscow? And in St. Petersburg?

Alena Akhmadullina: In St. Petersburg we sell in DLT. I think that when I'm going to open a boutique in St. Petersburg, it will be the next, more mature stage, not only in creativity, but also in business in general.

: In any case, everything in Moscow is the concentration of fashion.

Alena Akhmadullina: Yes it is. The main 50% of sales occur in Moscow, all the rest are distributed by regions.

: After fashion week, many people discussed similar decorations from oriental carpets at your show and Alexander Arutyunov ...

Alena Akhmadullina: My concept of the show stemmed from the fairy tale "The Golden Cockerel", from the image of the Queen of Shamakhan. Carpets as a backdrop suited him perfectly. Also, part of the image arose after watching the Venice exhibition, where one of the artists made a whole art object-room from carpets.

: I really like that you can calmly talk about borrowing ideas from each other, at a time when most people are trying to make a scandal out of it.

Alena Akhmadullina: On the contrary, it's great when people are inspired by one thing, after which it becomes a trend. This is some important direction of the season, and for a designer to get into this trend is one of the most difficult tasks to complete.

For example, one of Anna Dello Russo's 10 fashion rules says: if you meet a person who is dressed like you, then you are moving in the right direction.

: I noticed that after the crisis, many fashion houses abandoned expensive shows at shows, is that so?

Alena Akhmadullina: Maybe. Previously, we experimented with shows and shows, but now we decided to pay more attention to the collection itself.

: How are your relationships with other designers?

Alena Akhmadullina: I have great respect for designers. We have designers, such as Vika Gazinskaya, who offer very high quality products, and it is clear that the market is developing.

Q: Are you friends with any of them?

Alena Akhmadullina: I don't really have close friends among designers, I don't even know why, because we would have something to talk about.

Q: Do your friends support you?

Alena Akhmadullina: I ask my friends for advice. I love team polling, getting the opinion of as many people as possible. For example, we choose a print for a collection, and if there is no one solution, then I start asking people individually, regardless of their field of activity. And it may be difficult for a person to make a design decision, but everyone has a sense of beauty inside, and it is quite accurate. My team includes people of different professions, but with a common concept of beauty. As a result, we make a team decision. It is in these moments that we put our soul into the things we create, and these moments are the most valuable in any business!

: What are your plans for 2014?

Alena Akhmadullina: They say that everyone's year will be devoted to business, and everyone will need to work hard! Then I ask myself the question: well, where to work more? (laughs) Nevertheless, the plans are to continue our business, to develop ourselves and the team in different directions, to improve the collections... To comply with schedules that are brutal in the fashion industry. The finished product, as the client sees it, is preceded by a gigantic year of work: you need to draw sketches, choose colors, concept a collection, make samples, then 4 months of production ...

: Please tell us about your family. I know you grew up in a big family.

Alena Akhmadullina: Yes, we have four children in the family, the oldest is me, then I have two sisters and a younger brother. One of my sisters works with me, she also has an artistic background and she paints prints for the collections, creating amazingly beautiful things. A brother is seriously involved in tennis, and another sister is finishing school and is trying to decide on her future.

: And in my family there are three children: my older sister is an interior designer, and my younger brother, like your younger sister, is still looking for herself. It's great when there are many children in the family!

Alena Akhmadullina: And it's great when they have a big age difference. In fact, these are different generations, and this is interesting.

: And how do you celebrate the new year with such a big family?

Alena Akhmadullina: Usually we go to the mountains: it's always skiing, snow, Christmas trees. But this year, for the first time, they decided to cook a herring under a fur coat, Olivier and stay at home. And I can’t believe it, because it’s all from somewhere far away in childhood: when you can get cold salads from the refrigerator, sit in front of the TV and watch interesting stories, at home, without a floor-length dress.

: You always look great, how do you keep fit?

Alena Akhmadullina: I follow a clear self-care system: of course, these are daily procedures with homemade cosmetics, as well as a weekly trip to the Kraftway Clinic. The doctor and I make a care plan for the year, since there are procedures that are scheduled seasonally. From the exotic, for example, I like the oxygen chamber, inside which you can do any procedure, and at the same time breathe fresh air.

: Are you the kind of person who can't sit still doing nothing?

Alena Akhmadullina: I like to work under pressure, but I can actually afford to do nothing too. Of course, I love all these simple human joys: eating, sleeping, reading books, lying aimlessly on the sofa, hiding the phone away so that you don’t hear it buzzing ...

: Tell me, is there a desire in your life that you would like to achieve for yourself?

Alena Akhmadullina: I would like to achieve peace and harmony, a constant feeling of love. Harmonious acceptance of what is happening, regardless of whether it is good or bad. I want to learn how to calmly accept any situation.

: Will it be interesting to live then?

Alena Akhmadullina: I will be. I think this will allow the creative energy to become more powerful. A beautiful plant is unlikely to grow on oscillating soil.

A serious scandal erupted in the world of Russian high fashion. Recent partners - designer Alena Akhmadullina and actress Oksana Lavrentyeva - decided to split the business. However, in the process of "divorce" it turned out that for several years hundreds of thousands of dollars were spent on the personal needs of Akhmadullina. Izvestia writes about it today. According to the newspaper, the owner of the fashion brand may soon become under investigation. And, according to Oksana Lavrentyeva's lawyer Alexander Dobrovinsky, it is possible that in the future Alena will have to sew completely different clothes and in completely different, not so remote, places. According to the newspaper, it all started with the acquaintance of a young designer Alena Akhmadullina and actress Oksana Lavrentieva. The latter was interested in fashion and, falling under the spell of Alena, decided to help. Akhmadullina offered Oksana to co-finance her new project, and she found a very substantial amount - 17.5 million rubles. Akhmadulina started the business, but by the end of last spring it became clear that Alena was not doing well. Her entire business was estimated at 60 thousand dollars - no more. And on the balance sheet of Akhmadullina's company were only sewing machines and old computers. Nevertheless, when Alena again turned to Oksana for help, she did not refuse her: firstly, she took pity on her friend, and secondly, she simply did not want to lose the money she had already invested. It seemed to her: if you invest more, you can still "raise" the business. The parties agreed to create a joint venture - Alena agreed to contribute her assets to it, and Oksana bought out half of this joint venture for $ 2 million. In June 2009, the friends entered into a shareholder agreement and became partners. At the same time, the brand Alena Akhmadullina, after numerous requests, was not included in the assets of the joint venture - it remained with Elena Asfirovna Akhmadullina (that is the name of the designer on the passport). Thus, for $2 million, Oksana Lavrentyeva became a shareholder of a joint venture consisting of three LLCs with a total authorized capital of 30,000 rubles. Their founder was not Alena herself, but some, apparently, people close to her. Nevertheless, for half a year, Lavrentyeva financed the Alena Akhmadullina brand with her own funds, although, logically, the money should have gone to the joint venture 50/50. In the second half of December 2009, Lavrentyeva provided the designer with two loans - 4.1 million rubles and 4.8 million rubles - with the terms of return, respectively, until February 1 and until June 30, 2010. The first loan has not yet been repaid. In total, according to lawyer Dobrovinsky, from July 2009 to January 2010, Oksana's investment amounted to about $3.4 million. However, according to the Izvestia article, having reduced the debit with the credit at the beginning of this year, Lavrentyeva came to the conclusion that the expenses of the joint venture (a total of $4.2 million) exceeded the income (about $800 thousand) by 5 times. It became clear that it was pointless to finance the company further. In addition, the newspaper writes, there was a strong feeling that her friend was simply using Oksana. Lavrentieva stopped investing in the business. In the course of the proceedings, she became convinced that all the money of the joint venture goes mainly to the personal needs of Akhmadullina. So the feeling turned into confidence. According to Alexander Dobrovinsky, the whole story with the creation of the joint venture could have been a "wire" from the very beginning. When Lavrentieva asked for a refund, she was refused. She was forced to take Alena's winter collection, which was also sewn with Lavrentieva's money. Only in this way it was possible to at least partially compensate for financial losses. That is why Akhmadullina made a video installation at the Moscow Fashion Week - she simply had nothing to go out to the public with. Oksana Lavrentieva's lawyer, Alexander Dobrovinsky, told Izvestia that the documents at his disposal indicate abuse and may become evidence of theft by Alena Akhmadullina. Lawyers representing the interests of Oksana intend to apply to law enforcement agencies to initiate a criminal case. Alexander Dobrovinsky is convinced that if the outcome is positive for the applicant, the evidence may be sufficient for a real, rather than a suspended sentence. Meanwhile, on the designer's Internet blog, anyone can find a post on the topic "What's going on with my company." The text is presented in a dry official business style, Alena blames Oksana Lavrentyeva for all her troubles. "Cooperation [with Lavrentieva] meant investing in new projects and making a profit already from the invested funds, and not from the money that was used to buy out a share in the company," Alena writes. However, surrounded by Oksana Lavrentieva, these words are refuted: $ 2 million was transferred to the account of a joint company and, by agreement of the parties, should have saved the Alena Akhmadullina brand from a financial disaster. That is, to go to the development of a fashion house - nothing more. Akhmadullina also writes about a new clothing line that Oksana has begun to develop. According to Alena, this was done almost with her money and according to her patterns. Lavrentiev, these statements are considered at least strange. “On the contrary, Oksana created her line already at her own expense,” a source close to Oksana Lavrentyeva, who did not want to identify herself, told Izvestia. - Those two million ran out in October 2009. She did not use the achievements of Akhmadullina, because she considered them frankly weak, and did not fire any of the employees. Oksana created a new company and invited employees to move into it. Those who did not want to stay with Akhmadullina. So Lavrentieva is just trying to save the business and save the team.”